Why SUM

At Scaleup Machine we understand the challenges that technology companies face in going to market. We know how to overcome these challenges to deliver the best GTM approach for your company so that you can confidently scale your business.

Why we are different:

Our experience

  • We have been in your shoes. We have experience scaling from pre-seed to building teams in Series C+ companies. We understand the challenges that companies face at each stage of growth and in particular, the pressures that GTM teams can experience.
  • We have deep experience in complex Enterprise and B2B technology sales.
  • We believe GTM extends beyond the Sales and Marketing teams. Our team brings together the right blend of GTM and operational expertise to support this.

The SUM Framework

The SUM Framework is Scaleup Machine’s proprietary framework for building leading GTM revenue engines within technology companies. Using the SUM Framework, startup and scaling technology companies can build GTM functions that deliver predictable and sustainable revenue growth across all stages of company growth, now and into the future.

The SUM Framework is a whole company approach to GTM. It not only covers the core GTM functions of sales, marketing and customer success, but incorporates all business areas, from finance and administration, R&D and also executive leadership. It incorporates strategic and tactical elements.

Industry knowledge

Our GTM solutions based on the SUM Framework are industry focused and we bring industry knowledge and best practices in the following areas:

  • Data & AI
  • Cleantech
  • Software Development Lifecycle
  • Fintech
  • Infrastructure & Cloud
  • Life Sciences & Health
  • Business Apps
  • Cyber Security
  • Aerospace & Defence
  • Hitech and Manufacturing
  • Agritech & Food Tech
  • Quantum

Clarity and transparency

We understand that time and money are valuable resources for scaling tech companies. We therefore approach all of our GTM Solutions and consulting work with as much clarity and transparency as possible.

Client portal

All of our clients benefit from free access to our client portal, which includes collaboration tools and CRM.