Early Stage Founders

Turning an idea into a business doesn’t have to be like scaling Everest, we can provide guidance at any point in the ascent.

Building your base and intermediate camps before the ascent

When climbing a mountain, the main camp you set up at the foot of the mountain is called the base camp and is the main hub for accommodation, resources, communications and help. Depending on the mountain and the route, climbers may also establish intermediate camps higher on the mountain to rest, acclimatise, and stage further ascents.

Founders need a staged growth plan

As founders of a tech start-up ourselves, we experienced the need for a base camp, and the impacts of not having one early on. We navigated around this by iterating our business plan, building a solid base camp and restarting our ascent. This experience inspired us to build the SUM Framework, to capture knowledge and practical options to navigate the journey in a consistent way and to ensure the stages that follow integrate with earlier ones.

Think of each stage, from ideation through to each investment stage (seed, series A, etc.) as a set of camps that have been built in advance to ease the journey. When planning the journey we can help with the necessary thinking, as well as build a detailed plan of activities, required resources and determine the funding needs to implement them. We base this thinking around your specific idea, the experience and make up of the founding team, your investments to date and any other personal views and expectations you have as founders.

Our startup focused products & services

We offer the following products to founders and very early stage companies:

Pre-Flight Roadmap
This is a detailed assessment of your idea/business plan and what GTM progress you have made and what you need going forward. It’s therefore the natural start of our journey with you. This product has a low entry cost and will deliver a report with actional deliverables and a proposal for how we can deliver further GTM transformation and planned growth over time.
GTM Pre-Flight
GTM Pre-Flight is designed for pre-seed technology businesses that are pre-revenue or generating only minimal revenue and are currently developing their first product. If you’re at a very early stage, this is the core product for you and your team.
Training
We offer training to founders of technology companies who are looking to scale fast and win investor trust. Whether you have any experience of sales or marketing or none at all, our courses will help you understand the basics of building a successful GTM engine and how to pitch this to potential investors.
Fractional Co-Founder
We can provide a person on an agreed timetable to deliver GTM leadership, sales team management, etc. This is ideal if you’re not sure how to proceed with GTM and you’re missing a founder with this experience. This person can provide ad-hoc guidance to the founding team, manage the pipeline and interact with customers and prospects, without the commitment to full-time employment.
GTM BOSS
Our client portal has a wide range of powerful features to facilitate collaboration with our team on projects, as well as provide operational systems cover for early start-ups or where a particular project needs to be run outside of your company’s systems.