GTM Roadmap
A prioritised GTM action plan
Our GTM Roadmap product provides you with powerful insights into your existing GTM strategy and capabilities, and delivers a high level GTM action plan or roadmap aligned with your wider strategic objectives.
A GTM Roadmap assessment is the required first step for all of our GTM Solutions based on the SUM Framework, but we also offer GTM Roadmaps as a stand alone service. The GTM Roadmap will also identify any problem areas that should be remedied straight away, plus it will provide you with a prioritised action plan, so that your time and money are targeted against the highest GTM priorities.
Pick an option that fits your business
GTM Roadmap Premium
Premium is for companies which meet any of the criteria below:
- Over £200k in annual revenues
- 5 or more people in your team
- Seed+ stage funding
Premium is ideal for companies that have secured external funding and are looking to expand revenues. If your company is in one of our focus industry sectors we may be able to offer a reduced rate. Please contact us to find out which sectors currently qualify for support.
Our deliverables:
- Pre-assessment discovery and prioritisation meeting
2 hour Zoom call - Assessment workshops with your team
Onsite meetings for 2–3 days across 1-2 weeks - Desktop research and analysis
- SUM GTM Assessment Findings
Report and onsite 1/2 day workshop - SUM GTM Roadmap
Report and onsite workshop for 1 day - Desktop analysis, planning and costing
- SUM GTM Proposal
Onsite 1/2 day planning session
Cost £4000
(£4800 including VAT)
GTM Roadmap Fastrack
Fastrack is for companies which meet all of the criteria below:
- Up to £200k in annual revenues
- Up to 4 people in your founding team
- Pre-seed or bootstrap funding
Fastrack is ideal for early stage companies that are looking to secure a first formal round of funding or develop early GTM priorities. If your company is in one of our focus industry sectors we may be able to offer a reduced rate. Please contact us to find out which sectors currently qualify for support.
Our deliverables:
- Pre-assessment discovery and prioritisation meeting
2 hour Zoom call - Assessment workshops with your team
Onsite meetings for 1-2 days across 1 week - Desktop research and analysis
- SUM GTM Assessment Findings
Report and onsite 1/2 day workshop - SUM GTM Roadmap
Report and onsite 1/2 day workshop - Desktop analysis, planning and costing
- SUM GTM Proposal
Onsite 1/2 day planning session
Cost £2000
(£2400 including VAT)
NameSwitch customer testimonial
NameSwitch engaged Scaleup Machine to review our go-to-market activities. They recommended a GTM Roadmap, which provided a thorough, structured assessment of where we are today and a series of options to prioritise and help to unlock our growth ambitions.
Working with Natalie and Mark was a very positive experience. They bring a versatile and complementary background, together with an engaging and consultative approach. They really took the time to understand our business, the market and challenges we have faced and probed to get to the essence of what has been holding us back.
Their Assessment Findings Report covered key areas such as Problem–Solution Fit, Product–Market Fit, and Business Model Fit. The accompanying GTM Roadmap set out a practical menu of transformation options across three phases, aligned to funding requirements — including several improvements that could be implemented at no cost.
This phased approach gave us a clear path to evolve our GTM strategy through controlled, staged growth, strengthening our position in core markets while sensibly expanding into new channels and segments with the right sequencing of products and features.
The discovery workshop and brainstorming sessions were particularly valuable in surfacing both real and perceived blockers within our GTM, and in helping us define pragmatic ways to overcome them.
Overall, the assessment was balanced and insightful, with especially strong attention to our direct and indirect sales channels, their processes, and performance. It has helped us to be clearer about the opportunity and our direction of travel and has equipped us with key documents to articulate our growth journey to potential investors.
I can wholeheartedly recommend Natalie and Mark for business are looking to scale their offering, and need a clearly defined and structured roadmap.
Cécile Mazuet-Eller
Founder & Managing Director
www.nameswitch.co.uk
How we assess your business
As part of the assessment process, we will work with you to agree a meeting plan so that we can gather information from the founders and wider team.
Our policy is to always provide our GTM Roadmap customers with a clear, transparent and mutual NDA (non-disclosure agreement) that protects your intellectual property and ours.
We may request access to various items including: product and technical information, systems such as your CRM, copies of business plans, customer contracts and other commercial information to help us understand your technology and GTM plans. During the Assessment, you will have access to the confidential and secure SUM Client Portal, which will enable us to collaborate with you and share documents.
Areas that we assess include product market fit and product roadmap, messaging, TAM and ICP, competitive analysis, product pricing, value based selling, building pipeline, GTM team structures and compensation, GTM systems and processes, GTM motions, alliances, qualification, forecasting, deal structures, and customer success.
We conduct a thorough assessment, based on the SUM Framework, to ensure that we identify all factors impacting your GTM.
Following this process, you’ll know:
- Potentially missed areas of your Problem-Solution Fit.
- A sense check and analysis of your TAM, SOM, Product-Market Fit.
- Our analysis of your current marketing strategy.
- Our analysis of your current sales strategy.
- Where your current messaging resonates (and where it confuses).
- Which ICP segments show both urgency and budget.
- How well your pricing aligns with perceived value.
- Where founder‑led sales is propping up deals that won’t scale.
Whilst we gather information, make observations and analyse your current status against the SUM Framework we will also be building a set of ideas for changing your current approach as well as new ideas to scale up your business.
Ready to get started?
To request a GTM Roadmap, please complete the form below. If you have any questions you can add them to the message box on the form or send us a contact request from here.
Request a GTM Roadmap
Let’s build a plan together
Please provide as much detail as possible in the optional Message field, including:
- A brief summary of your business.
- A comment on the problem(s) you solve.
- What you would like to achieve from our process?
We will provide more details by email including a suggested date/time for an initial Zoom call.
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