Growth Roadmap
Adapting your GTM as you scale
As your company rapidly expands following a significant investment round (what we call “the surge”), you may find that processes and rhythms that previously worked are no longer sufficient.
A Growth Roadmap will help you chart a course through this phase of high growth and changing team dynamics, helping you put in place a functional GTM model, as well as identifying opportunities to significantly ramp sales ahead of Series C.
Growth GTM Roadmap
Growth Roadmap is for companies which meet the criteria below:
- Up to £10m in annual revenues
- Pre-Series C funding
Growth is ideal for companies that have secured Series A funding and are looking to expand revenues up to £10m ARR.
Our deliverables:
- Initial Discovery Meeting
2 hour Zoom call or in person meeting - Detailed Discovery Workshops with your team
Onsite meetings with your team across 2-4 weeks - Desktop research and analysis by SUM
- GTM Assessment Findings
GTM Assessment Report and onsite workshop - GTM Roadmap
GTM Roadmap Report and onsite workshop
Price on Application
How we assess your business
We assess your business through a combination of in person discovery workshops and brainstorming sessions, plus our own desk based research and analysis of available market and competitive data.
Ahead of the discovery sessions, we will work with you to agree a meeting plan so that we can gather information from the founders, executive and wider team as well as provide you with a mutual NDA (non-disclosure agreement) that protects your intellectual property and ours.
We may request access to various items including: product and technical information, your CRM and other systems, copies of business plans, customer contracts and other commercial information to help us understand your technology and GTM plans. During the assessment, you will have access to the confidential and secure SUM Client Portal, which will enable us to collaborate with you and share documents.
We conduct a thorough assessment, based on the SUM Framework, to ensure that we identify all factors impacting your GTM. Areas that we assess include product market fit and product roadmap, messaging, TAM and ICP, competitive analysis, product pricing, value based selling, building pipeline, GTM team structures and compensation, GTM systems and processes, GTM motions, alliances, qualification, forecasting, deal structures, and customer success.
Whilst we gather information, make observations and analyse your current status against the SUM Framework, we will also be building a set of ideas for changing your current approach as well as new ideas to scale up your business.
A personalised GTM Roadmap
Following the assessment process you will receive a personalised GTM Roadmap for your business.
A Growth Roadmap will provide you with a prioritised action plan, aimed at delivering a functional customer-centric GTM model capable of delivering repeatable and scalable revenues.
How much will it cost?
Pricing for our Growth and Advance Roadmaps depends on the length of time required to carry out the discovery, desktop research and assessment phases. This will depend on your technology offering, team size and existing systems and processes.
Please contact us to request a quote.
Ready to get started?
Request a GTM Roadmap
Get in touch with us today to find out how a GTM Roadmap can help your business reach its go-to-market goals.
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