Make sure the slice of the market you target is both reachable and worth it
Even if you’ve mapped out a huge Total Addressable Market (TAM), growth always starts with choosing the right first segment. Whether you’re a pre‑Seed start‑up or a Series B+ scale‑up, run this quick viability check:
- Size vs. access
- The segment must be large enough to hit your revenue goals and small enough that you can actually reach it with your current resources.
- Ability to buy now
- Focus on customers who have budget authority and a pressing need you can solve within the timeframe of your business plan.
- Fit for service
- Make sure you can support this segment’s requirements (implementation, customer success, compliance, etc.) without stretching your team too thin.
Choosing the wrong starting segment—too small, too hard to reach, or poorly aligned with your offering—leads to thin pipelines, slower growth, and higher cost of sale.
Pick a slice you can win today and scale from there with the SUM Framework. Get in touch and we’ll help you build the machine.