Fractional Co-Founder

Benefit from GTM expertise without the commitment to a full-time hire.

Flexible and cost-effective support

Are you missing a member of your Founding team?

Technical innovation requires innovators, but it also requires keeping an eye on your goals. You will need to build a product that sells, is capable of attracting investment for growth and strong enough to drive a potential future exit or IPO.

We have often seen founding teams with amazing minds but a lack of knowledge in the the role of go-to-market. This can result products being designed without a market in mind, or worse still, without having done a deep dive on Problem-Solution.

Its not just about hiring marketing and sales experts, its about integrating how you take your amazing new technology to market, and what problem your targeting at what market segment.

If one of our own team is available with the necessary skills and knowledge, we can temporarily join the team to drive a recruitment process to find the right person with you. Recruiting an additional founder may be a critical step towards future success, but as one of your most important hires, it needs to be handled with great care. Need a founder? Let’s discuss today, contact us here.

What is Fractional Leadership?

Fractional leadership engagements with Scaleup Machine provide cost-effective access to GTM support when you need it. The need for a leadership/management boost may arise at the most inconvenient time. We can provide fractional support in many areas of your business.

Fractional leadership engagements typically span 3-12 months and provide support for between 1-3 days per week. We can work entirely remotely, although we prefer to work alongside you and your team if possible, for at least 1 day per week.

Fractional leadership can be useful to bridge a resource gap or temporarily bolster your team. For example, we can provide:

GTM leadership can cover you before you have identified a founding GTM leader.
Interim cover while you recruit a permanent leader.
Cover for parental leave.
Additional GTM support for your team in the run up to an investment round.
The right person to implement a new process, or tool such as a CRM or an outbound marketing strategy.

We’re very Flexible with Fractional

We have a very flexible approach and engagement style with early stage companies. You can combine training for your team in go-to-market thinking with a SUM run assessment process that delivers an investment ready GTM Roadmap. We can also temporarily become part of the founding team, filling gaps as needed.

During a fractional leadership engagement, we will ensure that sales and operations stay on track, suggest ways of optimising GTM activities using the SUM Framework and keep your team motivated through a period of change.

We have been founders ourselves and understand the challenges that young teams face. We will work closely with you to focus on your priorities and keep everything moving in the right direction.