Accelerator Roadmap
A prioritised GTM action plan
For most companies, the journey from launch to the first million in revenue is fast-paced and often chaotic. An Accelerator Roadmap provides the structure and frameworks needed to iterate effectively without losing focus.
A GTM Roadmap is the required first step for all of our GTM Solutions, but we also offer GTM Roadmaps as a stand alone service. An Accelerator Roadmap delivers a prioritised action plan that ensures your time and resources are focused on the highest-impact go-to-market priorities, helping you build the essential GTM foundations required to reach early revenue milestones and maximise runway ahead of Series A fundraising.
How we assess your business
We assess your business through a combination of in person discovery workshops and brainstorming sessions, plus our own desk based research and analysis of available market and competitive data.
Ahead of the discovery sessions we will provide you with a mutual NDA (non-disclosure agreement) that protects your intellectual property and ours.
We may request access to various items including: product and technical information, systems such as your CRM, copies of business plans, customer contracts and other commercial information to help us understand your technology and GTM plans. During the Assessment, you will have access to the confidential and secure SUM Client Portal, which will enable us to collaborate with you and share documents.
We conduct a thorough assessment, based on the SUM Framework, to ensure that we identify all factors impacting your GTM. Areas that we assess include product market fit and product roadmap, messaging, TAM and ICP, competitive analysis, product pricing, value based selling, building pipeline, GTM team structures and compensation, GTM systems and processes, GTM motions, alliances, qualification, forecasting, deal structures, and customer success.
Following this process, you’ll know:
- Potentially missed areas of your Problem-Solution Fit.
- A sense check and analysis of your TAM, SOM, Product-Market Fit.
- Our analysis of your current sales and marketing strategies.
- Where your current messaging resonates (and where it confuses).
- Which ICP segments show both urgency and budget.
- How well your pricing aligns with perceived value.
- Where founder‑led sales is propping up deals that won’t scale.
Whilst we gather information, make observations and analyse your current status against the SUM Framework, we will also be building a set of ideas for changing your current approach as well as new ideas to scale up your business.
A personalised GTM Roadmap
Following the assessment process you will receive a personalised GTM Roadmap for your business.
An Accelerator Roadmap will provide you with a prioritised action plan, so that your time and money are targeted against the highest GTM priorities aimed at maximising your runway ahead of securing Series A funding.
How much will it cost?
An Accelerator Roadmap costs £4,000 plus VAT.
We will consider flexible payment options for early stage companies. Please contact us for further details.
If your company is in one of our focus sectors we may be able to offer a reduced rate. Please contact us to find out which sectors currently qualify for support.
What our customers say…
NameSwitch, the #1 UK Name Change Service, engaged Scaleup Machine to review its go-to-market activities and unlock its growth ambitions.
“Working with Natalie and Mark was a very positive experience. They really took the time to understand our business, the market and challenges we have faced and probed to get to the essence of what has been holding us back.
Their Assessment Findings Report covered key areas such as Problem–Solution Fit, Product–Market Fit, and Business Model Fit. The accompanying GTM Roadmap set out a practical menu of transformation options across three phases, aligned to funding requirements — including several improvements that could be implemented at no cost.
This phased approach gave us a clear path to evolve our GTM strategy through controlled, staged growth, strengthening our position in core markets while sensibly expanding into new channels and segments with the right sequencing of products and features.
The discovery workshop and brainstorming sessions were particularly valuable in surfacing both real and perceived blockers within our GTM, and in helping us define pragmatic ways to overcome them.
I can wholeheartedly recommend Natalie and Mark for businesses that are looking to scale their offering, and that need a clearly defined and structured roadmap.”
Cécile Mazuet-Eller
Founder & Managing Director
www.nameswitch.co.uk
Accelerator GTM Roadmap
Accelerator is for companies which meet the criteria below:
- Up to £1m in annual revenues
- Pre-Series A funding
Accelerator is ideal for companies that have secured initial pre-seed or seed funding and are launching their GTM.
Our deliverables:
- Initial Discovery Meeting
1-2 hour Zoom call or in person meeting - Detailed Discovery Workshops with your team
Onsite meetings for 2–3 days across 1-2 weeks - Desktop research and analysis by SUM
- GTM Assessment Findings
Assessment Findings Report and onsite 1/2 day workshop - GTM Roadmap
GTM Roadmap Report and onsite workshop for 1 day
Cost £4000
(£4800 including VAT)
Ready to get started?
Request a GTM Roadmap
Get in touch with us today to find out how a GTM Roadmap can help your business reach its go-to-market goals.
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