Scaleup Machine’s GTM Pre-Flight

Scaleup Machine’s GTM Pre-Flight programme equips you to confidently establish the foundations of your go-to-market strategy by helping you:

• Define your initial problem–solution fit and ensure product development remains closely aligned with it.
• Outline your early product–market fit by assessing market potential, segmentation, competitive landscape and key priorities.
• Evaluate how product–market fit connects to your future product development roadmap.
• Research pricing approaches and commercial models.
• Establish your initial business model and launch pricing strategy, along with future revenue-generation options.
• Build a product development process that continuously tests and refines problem–solution fit, product–market fit and business model fit.
• Carry out early customer discovery to validate pain points, willingness to pay and customer journey insights.
• Define your first ideal customer profiles or early adopter segments, and create a prioritised list of target customers for year one.
• Identify and engage potential beta users, early adopters and strategic partners.
• Implement product development and testing practices that incorporate customer feedback—such as closed beta cycles, feedback sessions, feature tracking and product analytics.
• Prepare for your first external funding round or grant application.