How to build a Product that Sells
Designed for early stage founding teams
This course is aimed at founders of early-stage technology companies that are currently developing their product or building a minimum viable product.
As you develop your product, it’s essential for founding teams to plan early for commercialisation and recognise how future go-to-market strategy should shape today’s design decisions.
This course will equip you to confidently develop a product that meets the needs of your initial target market, and sets the foundation for broader adoption, as part of a cohesive product and go-to-market strategy.
This course is delivered by Scaleup Machine’s founders, Mark and Natalie who bring complimentary experience in sales leadership, legal, finance and business support, as well as experience founding and selling their own technology based business. View their profiles here.
How to build a Product that Sells
1-2-1 Workshop
Duration: One day training course and interactive workshop plus a follow-up Zoom call
Location: Delivered on-site at your premises or hosted at ours in Reading, Berkshire, UK.
Cost: £1250 per founding team
Target audience: Founders of very early stage (pre-revenue) technology, engineering and science based companies.
Course code: F2PROD1
Course outline
The course is split into three parts and covers the following topics:
Part 1: Strategic GTM planning
- Problem-solution fit
- Product-market fit
- Business model fit and commercialisation options
Part 2: Practical approaches to market research and validation
- Understanding your market, customers and competitive landscape
- Creating an ideal customer profile matrix and first ICP
- Identifying initial customer targets and use cases
Part 3: Aligning your GTM and product development strategies
- MVP and initial target market alignment
- Product testing strategies, including closed beta and product analytics
- Success metrics for product-market fit
- Product design as part of a technology “stack”
- Designing a flexible, future proof approach to product development
Frequently asked questions
Everything you need to know before enrolling on the course:
Who is this course for?
This course is for technical founders within early-stage technology, engineering or science based companies that are pre-revenue.
This course is ideal if you and your team are currently engaged in product development or building a minimum viable product.
Where and when is the course held?
This course is delivered in person in Reading, Berkshire, UK with you and your founding team. In some cases we may be able to travel to you – please contact us to discuss this and any additional costs. There are no specific dates set for this course. We will do our best to accommodate individual requests for specific dates.
How long is the course?
This is a one day course with a follow up meeting or Zoom call.
Who else will be in my cohort? Will my competitors be there?
This is a one-on-one training course for founders or founding teams from the same company.
No other founders or companies will be in attendance.
If you require Scaleup Machine to enter a non-disclosure agreement prior to attending the course, please let us know.
What will I walk away with after completing the course?
After completing the course, you’ll have:
- A high level GTM and product development strategy document, aligning your GTM and product development needs.
- Detailed worksheets, checklists and canvas templates personalised for your business.
- Market research tools and templates.
- A view of future GTM and commercialisation options for your business.
Are there any eligibility criteria for this course?
This course has no eligibility criteria.
Do I need to have any prior commercial or GTM knowledge?
No prior knowledge is required, and we try to explain everything in plain language.
Can I share course content with my co-founders and wider team?
Yes, information can be shared internally within companies that are registered for this course.
However, as building and aligning your product and GTM strategies is critical for early stage technology companies, we recommend that all founding team members involved in product development attend the course to ensure that your team is aligned.
What if I still have questions after taking the course?
You’re not alone on this journey. After completing the course you’ll be invited to join the SUM Founder Network, where you can ask questions and access additional GTM resources and support.
If you need further support to develop your GTM Roadmap or prepare for investment or grant funding, please contact us.
How to build a Product that Sells
Register your interest
Please complete the form to register your interest in this course.
Registering your interest does not guarantee a place on this course and you will need to complete an application form and pay the course fees in full to secure your place.
On receipt of your registration form, we will email you with full course details and details of how to proceed with your booking.
You can access our Training Terms and Conditions here.
Still have questions? Get in touch with us at contact@scaleupmachine.com
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