Scaleup Machine’s proprietary framework

The SUM Framework is Scaleup Machine’s proprietary framework for building leading GTM revenue engines within technology companies. Using the SUM Framework, startup and scaling technology companies can build GTM functions that deliver predictable and sustainable revenue growth across all stages of company growth, now and into the future.

The SUM Framework is a whole company approach to GTM. It not only covers the core GTM functions of sales, marketing and customer success, but incorporates all business areas, from finance and administration, R&D and also executive leadership. It incorporates strategic and tactical elements.

Depending on your existing GTM set up, it may require changes to your existing structures, processes, product development and team organisation. We identify any necessary and optional changes as part of our GTM Assessment service and changes are implemented via one of our GTM Solutions. Our GTM Solutions are tailored according to company growth stage and GTM maturity, starting with GTM Accelerator for early stage companies, through to GTM Growth and GTM Advance for Series C+ companies.

We recommend implementing the SUM Framework as early as possible in your company’s growth journey, but wherever you are, we can make the journey smoother. To find out how the SUM Framework can help you build a successful and sustainable revenue engine, contact us now.